Social media is fast becoming a part of everyday life with more and more people communicating regularly via platforms like Facebook, Linked-In, Twitter, FourSquare and FriendFeed.  Add to this the growth of YouTube, iTunes, Vimeo, flikr and other such content sharing sites and you can see why it is becoming an important element in the marketing mix.

Access to these sites is now much easier; the popularity of the iPhone and other similar 3G handsets, the arrival of the iPad and other tablet like devices will naturally increase the level of activity in social media.  The ability to access information anywhere anytime is changing the way we engage and communicate and brands need to respond to this if they want engage with their customers.

The ability to comment anytime anywhere has massive implications in the service sector; the ability to reasearch and compare products places more and more importance of brand awarenes and, the transparent nature of social media means building brand trust is imperative.

Social media cannot be ignored; even if you choose not to be active, you should at least be aware of the power of social media and the potential threats to your brand regardless of your online participation.  If you do decide to be involved, you need to develop a strategy that suits the style of your organisation, your target audience and, the resources you have available.  

fatBuzz can discuss the threats, opportunities, tools, strategy, resources and cost implications; we will help you to make an informed decision about social media, just give us a buzz and we can arrange to have a chat.